Smith Co. Organization Introduces Watermelon Authentication Program
by Ima Phibber
Everyone loves a Smith County watermelon. They’re well-known and revered across the state and the whole country. That’s been the case for a while, but they’ve gotten even more praise and fame in the social media era. Many celebrities have lauded over them the past few years including Dave Portnoy of Barstool Sports. You simply can’t beat cutting into a good ole Smith County watermelon on a hot summer day.
The issue with Smith Co. watermelons is that they’re so liked and coveted that many sellers and peddlers claim to sell them when they’re actually selling watermelons from other areas of MS or other states. A road-side peddler can ask $2- $3 more for a Smith Co. watermelon, and some use false advertisement to sell them. This has been an issue for years, and we’ve actually chronicled this in a previous article. The Smith Co. Watermelon Growers Cooperative (SCWGC) has decided to tackle this issue head on to protect their members.
SCWGC spokesperson Rhynde Greene said, “This has been an issue for our farmers for years, and we finally decided to do something about it. Many of these jake leg swindlers and peddlers have been claiming to sell Smith Co. watermelons, and they come from out of state in many instances. Well, they can still sell our watermelons, but now customers will know if they are in fact buying a Smith Co. watermelon with our new authentication program.”

Smith County Legit (SCL) is the name of the authentication program. The SCWGC has managed to get all the major Smith County growers to join the SCL program. There will probably be some individuals or small farms that won’t participate. Greene added, “We plan to advertise to educate the public about SCL, and the hope is that people in the market for watermelons will look to buy SCL watermelons to make sure they get a legit Smith Co. watermelon. The grocery stores, produce stands, and other retailers we’ve talked with all plan to sell only SCL watermelons.”
SCL watermelons will have distinct SCL stickers affixed to them by the growers. Retailers and sellers will be encouraged to also display a SCL sign for customers to see and feel confident they’re buying a Smith Co. watermelon. Many retailers, peddlers, and sellers are happy with the SCL program, but some people are skeptical as well.
One seller said, “A program like SCL has been needed for a long time. Quite a few people question whether I’m actually selling Smith Co. melons. I buy my melons directly from a Smith Co. farmer; always have and always will. But, some of these out-of-town peddlers get melons from Louisiana, south MS, or Alabama, and lie their butts off and claim they’re from Smith Co. They just make a little sign- Smith Co. Watermelons. Hopefully, people will hear about SCL and they’ll look for the stickers.”
One peddler said, “I get a lot of people from other states heading to and from the beach on Hwy. 49 that stop and buy from me. They want a Smith Co. watermelon, but they’re not gonna know about SCL. So, I’m gonna keep buying my watermelons from south MS and Alabama. Who knows? I may get some knockoff SCL stickers made, and I can make a SCL sign too. Now, they’ve given me a reason to jack my prices up another dollar or two. Haha!”









