New Tool Provides Opportunities for Young Athletes
Travel or select baseball and softball are very popular now. Families are packing up and traveling all over the place each weekend playing games and tournaments. They’re practicing a couple nights each week working on their crafts. A whole industry has been created around these sports. Organizations and tournament organizers are making a lot of money off these kids and families. But, the families and kids are not getting a piece of the pie. Now, they have a tool to help with expenses and possibly even make money.
The Strong River Valley Technology Initiative (SRVTI) got back in the lab this past week and created 5Tool. One of SRVTI’s members has a son that has a promising future as a baseball player, and he brought the issue of the cost of the sport up to the SRVTI board. They got to work, and created this awesome tool for young ball players.
5Tool will allow young baseball and softball players (ages 7-12) to obtain name, image, and likeness (NIL) deals just like college athletes. Parents can setup a profile for the kids on the site, and businesses and organizations can choose kids to sponsor off the site. Parents are in charge, and it’s free to join.

Parents and coaches are excited about 5Tool. One 12U baseball coach said, “I have at least 4 future college players on my team now. They’ve had no way to make money and help pay for ball expenses. 5Tool will help them build a brand, and it’ll help them market themselves to businesses and sponsors. This could really change the travel ball game.”
One softball mom said, “Lillie Ruth has had multiple teams and coaches try to poach her off her current team. They’ve promised free gear and money to help with travel, and I don’t like it. It just doesn’t seem right to be doing that to a 10 year old. 5Tool will give her an opportunity to make some money the right way, and she can get her true worth. I think it’s great.”












