TV Commercial Screening App Gains Traction

by Ima Phibber

Back in my day, tv commercials were clever and funny. But, that has changed. Now, many tv commercials are not funny, and they’ve become inappropriate for kids. You commonly hear cursing in tv commercials. Sex sells, so you see many sexually suggestive and risque commercials. You also see some commercials promoting homosexuality, transgenderism, and promiscuity. All this is hard to swallow for parents trying to raise their kids to be good God-fearing normies.

Valley tech entrepreneur, Mark Bezos, has decided to do something about it. The SRVO recently wrote a story about his new AI marriage program called Bliss. Bezos said, “In normal conversations over the past year or so, I’ve heard a lot of parents complaining about how inappropriate tv commercials are these days for their kids. I haven’t really thought about it; all my kids are grown now except Mark Jr. who is 18 months old. I started paying more attention to commercials, and those parents are right. Some commercials are awful these days, so I decided to help these parents out.”

The app is called AdCloak. The basic version allows parents to choose categories of commercials that they’d like to screen; categories include cursing, sexually suggestive, and more. The premium version allows users to also screen commercials from specific companies/organizations. The basic version is $1.99 per month, and the premium version is $3.99 per month. Bezos has negotiated agreements with all the major streaming services including YouTubeTV and SlingTV, and he has also negotiated an agreement with Roku. Bezos said, “It was a long process negotiating with these companies, but I managed to get it done. There’s still some work to do, and we plan to improve AdCloak going forward.”

Parents are very pleased so far with AdCloak. One mom said, “Yay! Now, I don’t have to constantly be on guard while we’re watching tv. In the past, I had to have the remote ready to change the channel every time a commercial came on, but AdCloak has taken care of that. I’ll gladly pay $1.99 per month for it.” One dad said, “We started out with the basic version, but we recently upgraded to premium. I can now screen out all the pharmaceutical company ads! No more Progressive and Liberty Mutual ads too. Sorry Flo and stupid emu! I love AdCloak! I wish we’d had it sooner.”

Viewers see a blank screen with music when an ad is blocked, but most viewers don’t have an issue with that. Many users say their kids get annoyed by it. One mom said, “My 4 year old twins don’t like the blank screen, but it’s better than them learning to cuss or singing pharmaceutical drug ad jingles.”

AdCloak has seen huge growth, and it doesn’t appear to be slowing down anytime soon. It will be interesting to see what new features it adds in the future.